How has the world of Social Media changed the way you market your business?
What changes have you made to your messaging?
Reframing an issue is hard work, as frames are socially shared and persist over time; but it is worth it, because public opinion and policy preferences are frame dependent. The stories not-for-profit communicators tell have the power to make the public more or less supportive of positive changes — for instance, in the way we support human health and well-being, distribute society’s resources, and redress long-standing injustices.
The majority of nonprofit organizations now use social media tools to communicate with the public about the issues related to their missions - and for good reason.
Are Your Posts Contributing to “Compassion Fatigue”?
Are Your Posts Zooming In on Individuals, Leaving Systems Out of the Frame?
Is Your Social Media Feed Saying, “Enough about You; Let’s Talk about Me”?
Is Your Social Media Content Taking Too Much for Granted?
J. Sweetland & R. Shore, 2014
Check out our FOR OUR MEMBERS section for the full article and link.